In-Progress

Here's where you'll find updates on my newest graphic design & illustration projects. The focus of this page will be on my process.

Earthy & Homegrown

Imagery: Unpretentious photography, visual elements that evoke nature, natural textures, and handmade objects. The art style draws inspiration from California and pop art collage of the 1950s, creating a mood of vintage coziness. The typography is reminiscent of music albums from the mid 1960s-1970s.

The 5 colors were chosen strategically:

Burnt orange: comfort, warmth
Rust red: elegance, earthiness
Light olive: nature, vibrance
Emerald: richness, sophistication
Khaki: earthy, comfort

Design direction: Earthy, organic, folksy, and cozy vintage.

Painted Dream

Focused on images that were taken in night clubs, warm dark lighting, and/or had a vintage feeling to them. The typography has texture, mixing bold sans serif capitals and custom art deco glyphs.

Certain colors were selected because:

Dark magenta: romance, luxury, artistic
Orange red: energizing, passionate
Reddish brown: friendly, vintage (evokes brick buildings)
Chocolate: warmth
Denim: dream-like, refreshing

Design direction: Romantic art underground with painted textures, quirky typography.

Classic Nightclub

Classic jazz imagery, especially abstract and geometric art (Stuart Davis, Piet Mondrian) and vintage-style photography. Script typography and bold sans serifs will create a sense of welcome, familiarity, with an artistic touch. The design tends towards traditional jazz art, with modern touches/updates in text treatments, photography, and art style.

The color palette leans monochromatic. The blues create a sense of familiarity, dependability, sophistication, and calm. The blues are punctuated by a bright yellow and light orange tan, which bring energy, optimism, and creativity.

Design direction: An updated take on traditional jazz art style.

Vintage Elegance

This was the first mood board I created in this series. I selected images associated with 1920s jazz — an elegant ballroom; art deco motifs, typography, and illustration; and simple silhouettes and sketch art.

The color palette emphasizes warm neutrals, imparting a sense of seriousness, warmth, authenticity, luxury and elegance. This is the kind of event that requires black tie or cocktail dress code to attend its exclusive concerts.

Design direction: An elegant, exclusive affair that celebrates history.

Show Your Spirit

Loud, young, bold, adventurous — these are all words that describe this design direction. It focuses on neon, geometric shapes, and hand-drawn, cartoony illustrations. All of the physical products (brochure, posters, etc.) should be treated as mini collectibles, because of their unusual art style, cut-outs, and unusual treatments. The following colors were chosen because:

Hot pink: love, hope
Neon green: excitement, vitality
Warm yellow: creativity, positivity
Cyan: liveliness, youth
Near-black: fashion

Design direction: Fun, bold identity and brand strategy aimed for young audiences and a modern festival experience.

Jazz Festival

A conceptual branding project for a jazz music festival. Currently, I am in the stage of developing a creative/ visual direction for the brand. Since this is a personal project, I am developing typography, iconography, illustrations, and imagery that will apply to many applications and contexts (e.g. stationary, website, wayfinding, posters and advertising).

At this stage, I created 8.5x17" mood boards to explore potential directions for the brand. I looked at colors, art style, typography, brochures and poster designs, and photos. I went for a collage-style mood to create visual interest and emphasize some design elements (such as the inclusion of cut=outs in the "Earth & Homegrown" mood board).

In the end, I made 5 mood boards, each with a distinct mood and creative direction. You can click on the images to see descriptions for my color and image choices.

In-Progress

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